In order to predict the state of the recruitment industry in 2019, let’s start by a quick recapitulation of the key recruitment challenges in 2018.

According to Glassdoor, 76% of hiring managers reported that attracting top talent was their greatest challenge in 2018. This finding comes as no surprise considering that UK unemployment rate in 2018 was the lowest in almost five decade

This trend will continue well into 2019. This means that employers will face an even bigger challenge when it comes to attracting top talent. Compared to the job market of the past, candidates now have far more power than employers. They are the ones choosing where they want to work, not the other way round. Employers who post their jobs and wait for talent to apply will be left empty-handed.

Now that candidates are calling the shots, employers have to apply innovative recruiting strategies in order to stand out from their competitors in the war for talent. This is where recruitment marketing comes in.

Top 3 recruitment marketing trends in 2019

Recruitment marketing is the process of using marketing tactics to attract potential candidates and nurture them until they are ready to apply to your open job positions.

If you want to be successful at hiring in 2019, you should make these three trends your top priority.

Improved communication.

Recruitment content.

Creating a talent pool.

Read the full article at: https://www.smartbrief.com/original/2019/01/3-recruitment-marketing-trends-will-dominate-2019

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